Marketing research Assignment Example | Topics and Well Written Essays - 1500 words

Marketing research - Assignment Example This paper will critically evaluate the theoretical aspects related to exploratory marketing research to find out some marketing information and to cover letter as well as questionnaire in research. In market research, exploratory research is considered as more appropriate when more information is required to analyze a problem, opportunity or market related phenomenon (Wiid and Diggines, 2010, p. 55). Exploratory research helps a marketer acquire more insights and develop understandings rather than collecting accurate and replicable data and this is perhaps the main reason why most exploratory researches involve in-depth interviews. To find out students’ opinion about the purchase of new digital music player or any other kind of trendy products, exploratory research is more appropriate and effective since it helps the marketer clarify ambiguous situations and thus to develop ideas that would be potential for business opportunities (Zikmund and Babin, 2006, p. 51). Exploratory research is normally conducted when the marketer has to develop new products or redesign the existing products by analyzing existing demands, customers’ feedbacks and reviews for the existing products or competitive products etc. From the marketing perspective, digital music player companies such as Apple Inc, Sony etc that want to identify some most significant variables that their customers use to decide on whether to buy their music players. The company may want to collect variables related to different segments of the market such as students, middle-aged, women etc. For the exploratory research to find out students’ opinion about digital music player, the company would require gathering information related to factors that either directly or indirectly affects customers’ decision making to buy digital music players. For exploratory research to find out students’ opinion about digital players, the researcher needs to collect information such as

African American Culture withing the NYPD Essay

African American Culture withing the NYPD - Essay Example There are various aspects that can be discussed about NYPD and this piece of work focuses on the culture within this police department with much emphasis being given to the African American culture and how it is portrayed within the police department1. Culture is basically a way of life of people and how people interact or relate with one another based on their different backgrounds in terms of race, ethnicity, nationality, beliefs and values, religion, language among other aspects that define a person or community. African American culture entails the cultural aspects or contributions of the Americans that are of African origin to the overall culture in the United States, which could be witnessed either as distinctive or as an integral part of the American culture. The African American culture is an aspect that has got its origin in Africa has had a substantial influence on the American culture through the assimilation of various cultural values most of which are beneficial. Cultural differences among people has been linked with differences in how people treat one another and this is also evident within the New York city police department where there is a very great difference in how the African Americans are treated as compared to people of other races. This, for example, can be seen in the ranking within the department among other issues in regard to general treatment where they are even accused falsely and treated in an inhumane manner to an extent of being killed illegally. The African American culture has been experienced in different ways within the NYPD. A good example is that concerning the music industry specifically rap and hip-hop. New York has been known as the capital of hip hop which has created the hip hop generation. The African American culture has facilitated the use of the hip hop music to perpetrate many aspects some of them being political in nature making it a point of concern to the New Yolk